MANIFESTO

Three directions. One way of working.

I'm not interested in adding complexity where it isn't needed. In every project I start with the essentials: understanding the context, observing what matters, and building an experience that's simpler to live with.

On the web I look for

clarity.

Understand the context, remove the superfluous and make every page easy to read.

With dogs I look for

understanding.

Observe the individual, listen to their signals and build trust, one step at a time.

In video games I look for

interaction.

Turn an idea into a mechanic, and a mechanic into an experience worth playing.